We have created a set of striking, interactive towers as a pop-up exhibition for I.T to celebrate their 30th anniversary.
The 3.4m-tall towers stand sentry-like in rows, inviting attention with full-height digital displays. As passers-by approach, they see only the outermost faces of the towers but as they explore further, weaving between the towers, they discover a hidden destination, where I.T’s merchandise is revealed.
We have used light, movement and a sense of mystery and discovery to communicate the excitement and immediacy of I.T as a brand.
Wallpaper* have described the pop-up as an ‘playful multi-dimensional experience’