Open today on the first floor at Selfridges London is our ‘Designer Street Room’.
Men’s street fashion is fast changing and dynamic. Its influences and image are constantly in flux. The concept for the new space had to be a flexible framework, tough in both material and form.
We have created a light-filled generous room, uncovering the big, beautiful windows and brickwork and restoring the historic columns and ceilings.
Making reference to billboards and drive-in movie screens, we have constructed an adaptable set of frameworks in mill-finished aluminium. Each brand was allocated a kit of parts for shelves, rails and tables, comprised of off-the-shelf aluminium bars, T-sections and angles. The frameworks have an industrial feel, yet they are also light and reflective. Their loose-fit construction offers a creative backdrop to whatever the world of street fashion can throw at it.