Park View Green, Bejing
The Hong Kong-based retailer I.T. celebrated their 25th anniversary by opening a brand new concept store in the Chinese capital. Located at Parkview Green, a glittering pyramid which is one of China’s biggest sustainable buildings, the store occupies 2,000 sqm spread over two floors, making it I.T.'s largest outlet nationwide.
JFA's design is based around a recurring box motif. Twenty two black metal boxes of different sizes are spread out throughout the space, creating visual consistency whilst allowing the differentiation of each brand's personality. A bold, black metal staircase connecting the two floors continues the theme and offers a powerful visual experience as shoppers arrive and exit the store. The flooring consists of luxurious marble alternated by segments of sandblasted parquet and poured cement, creating a modern eclectic look and adding another layer of visual drama.