Selfridges, Oxford Street, London
Responding to Selfridges requirement for a unique and glamorous retail environment for international shoppers, one large, open, naturally lit space was created; a space that could be curated. The character of the Galleries was defined by the use of classic, elegant form and materials, natural light and the recreation of Selfridges’ historic space. Marble was already used in Selfridges but here it was used in a new way. Across the floor of the entire space, a palette of ten different tones of marble was used, gradually layered and blended, to enhance the sense of journey through the space.
A unique aspect of the Galleries is their openness and the fact that there is little demarcation between the brand boutiques. A marble floor was designed carefully to merge with apparent effortlessness into each branded area.
At one point the marble floor curves suddenly and lifts itself up to form a 2m-high screen of just 5mm depth, giving it a translucency in front of the windows. Complementing the marble were gentle, classic colours and materials - patinated brass, beautifully soft mohair and sumptuous green velvet.